Palette & Type

Silas Caldwell — shared by both concepts

The client’s five

Charcoal

#171715

Ground of Concept A; all text in B.

Bone

#E8E0D0

Ground of B; all text in A.

Dust

#857A68

Rules and quiet details. Too soft for small text on either ground.

Oxide

#773F30

The one accent: labels, drop caps, folk marks, the color plate.

Brass

#A28A57

Section labels on black only — fails as text on Bone.

Working tones derived from them

Deep black #0F0F0E
A hero & film grounds

Light dust #A39882
Small text on black

Paper #F1ECE1
B’s spread

Ink grey #4A4438
Captions on Bone

Display & reading — both

Aa Gg

Cormorant Garamond

Light 300 for the name and headlines, italic for quotes, Regular 22px for the liner notes.

Navigation & show info

Libre Franklin

Music · Story · Films · Shows

Franklin Gothic’s lineage: American newsprint and painted signs. 11px caps, tracked wide; 15px body.

Poster headlines — B only

Antonio

Music of the Hill Country

The “contemporary 30%”. Used big, rarely.

Open question for client

The brief suggests commissioned hand-lettering or folk-art symbols instead of a distressed font, but it’s unclear if that’s an actual plan. The pointing hand, star and wavy rule are placeholders, marked with blue tags on both concepts. If nothing is commissioned, they can be dropped or kept as simple drawn marks.